A project by Tought Guy Mountain
Curated by: Mohammad Rezaei & Laurie MacInroy.
October 4 - 31st, 2014
A two-floor performance in a gallery split in half horizontally. On the bottom floor, corporate sponsored artists perform, showing off their work. On the top floor, corporate executives grow dissatisfied and invent new demands to place on the artists.
The fictional corporation Tough Guy Mountain makes a contract with a fictional artist collective. A key stipulation in the contract is that Tough Guy Mountain can amend and append the contract whenever they choose, and so the contract and its consequences become an evolving narrative bereft with conflict as agendas clash, paintings are made, and board room meetings decide the fate of art.
This is an exaggerated celebration of the relationship between artists and corporate sponsorships. Compromises and negotiations by both artists and corporate sponsors are performed to an absurd and fantastical scale: Can the artist modify their voice? Will the corporation lose control of their brand?
More information on the project at Whippersnapper's website
Above Image Curtesy of Whippersnapper Gallery & the Artist.